Copy that says nothing specific
Generated text is grammatical and generic. It rarely names the town you serve, what you charge, or what makes you different, which is exactly what a local customer is looking for.
Was this site built with Durable? How to tell
AI builder · default hosting durable.co
Durable is aimed at small businesses: describe the trade, get a site with copy, images and a contact form in under a minute. It writes its own generator meta tag, so recognising it is straightforward.
Because the whole site is generated at once, Durable sites are the ones most likely to still carry the text the machine wrote.
The verdict and the evidence are free. The improvement report needs a free account.
How to check it yourself
No tools needed- Search the page source for a generator meta tag naming
Durable. - Look for scripts loaded from a Durable host.
- Read the copy: generated business sites often keep the same three-paragraph rhythm and sentences that could describe any company in the trade.
- Check the contact details. Placeholder phone numbers and addresses are a common leftover.
What the scanner looks for
3 live rulesThese are the rules enabled in the database right now, with the weight each one carries. A single strong match is enough to name the builder; the weights decide how confident the verdict is.
| Rule | Where it looks | What it matches | Weight |
|---|---|---|---|
| Durable generator meta tag | the generator meta tag | durable | 100 |
| Durable asset host | the host a script is loaded from | (^|\.)durable\.co$|(^|\.)durablesites\.com$ | 90 |
| Durable badge or backlink | the page source | durable\.co/\?|made with durable | 75 |
What Durable sites usually get wrong
Placeholder contact details
A phone number or address that was never replaced is worse than none: it costs you the call, and it breaks the consistency Google uses to rank local businesses.
No local structured data
Without opening hours, address and business type in a machine-readable form, you lose the rich result that local searches usually show.
Questions
Is a Durable site good enough for a small business?
As a starting point, yes. Replace the generated copy with what you actually do, put in real contact details and add local structured data, and it will do its job.
